Telling the world

Gayatri Yadav, head, marketing and communication, STAR India, says, "With mobile instruments, it's moved beyond the Facebook-Twitter arena. It's become very universal and we have taken it a step ahead as 23 million outbound calls were made with Aamir Khan's voice inviting them to watch the show."

Star India chief operating officer Sanjay Gupta said, “We now fully own the Asianet and Vijay TV business. The regional business will continue as before, because that’s the way we deal with our Hindi portfolio also."

Channel V Head Prem Kamath says, “As politically incorrect as it sounds, may we just say we’re kicked."