Telling the world

Star India, which also owns broadcast and sponsorship rights, will use its sports properties to take the league to millions of households and also monetise the content on and off the field.

Uday Shankar, Chairman of the Ficci media and entertainment committee, said the industry will raise issues around “inadequate policy support” during the three-day conference next week.

Nitin Kukreja, head of the sports business at Star India, “The process had been delayed as all the stakeholders felt that they would have had to rush into it had they launched as per the previous schedule."