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Hindi general entertainment channel to go on air on 18 December, aims for 30 mn viewers on Day 1
“What we are doing is building a digital ecosystem, through which consumers can access content on their preferred device,” Gupta said.
The channel was rumoured to be called Star Desh. A predictable name to ward off those on the hunt for info on the channel that was set to replace the beleaguered Star One.
According to market grapevine, the English action channel will be rolled out tentatively by early January.
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