Telling the world

Star Sports business head Nitin Kukreja said, “We changed the landscape of cricket broadcast in the country in 2012 with the launch of a world class Hindi commentary simulcast in addition to the existing English language feed.”

Rasika Tyagi, Programming head – Star India English channels revealed : “The girls have been very naughty! Staying within the IBF guidelines, we didn't want to air the episode before 11 pm. The alternative would have been to edit out a lot of the conversation, which we chose not to do. The episode is worth staying up late for.”

Nikhil Madhok, Head - Marketing, Star Plus said, “In television, there is no immediate sale value. What you are really trying to do with on-ground activation is to establish a close personal encounter of the consumer with the brand or the show message. Here, the desire is that the message should stay with the consumer which in turn will help him/her tune into your channel and the show."