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"Unless you internalise the core creative skill, you will not be able to sustain success": Uday Shankar

Uday Shankar, CEO, Star India, said, “We used Asianet as a beach head for the South and elevated the quality of content dramatically with sharper storytelling, involving the best of the creative fraternity and breaking the caste divide between film and TV. For logistic reasons outsourcing production might make sense, but unless you internalise the core creative skill, you will not be able to sustain success, which is why we have built a robust internal creative team to ensure this."

Star India launches a public service campaign with CARE India to mobilise relief for Nepal & Northern India

Mr Uday Shankar, CEO Star India, said, “A tragedy has struck our neighbouring country resulting in a devastating loss of life, infrastructure and resources. We believe it is our responsibility to leverage the power of television as a force for good to help mobilise relief and provide immediate life-saving assistance to those affected.”

For the first time ever, Binge watch complete Season 4 of Homeland this weekend 12pm onwards only on Star World Weekend Binge

Season Five of the Emmy-Award Winning SHOWTIME® Drama HOMELAND To Begin Production In Berlin, Germany This Summer

Star India aims to hit $1 bn operating income mark by 2020

James Murdoch, co-chief operating officer, 21st Century Fox said, “And if we keep innovating and investing in putting more creative and innovative content on screen, Star India will become a $1 billion Ebitda business by the turn of the decade.”

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