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Sanjay Gupta, COO, Star India said, “The ICC Cricket World Cup 2015 witnessed unprecedented viewership in India, both on TV and digital. The tournament logged record views on digital from the opening day itself and broke the internet during the India Pakistan game. Mobile has emerged as a preferred platform for the 87 million Indians, and we will look to renew the fans’ relationship with their sport again with the Pepsi IPL on hotstar.”
Hotstar will stream all the 60 games of the Indian Premier League and Star expects the platform to cross 100 million fans by the end of the tournament.
To watch cricket on Hotstar, just start the app, then swipe left to sports and tap on the IPL thumb.
Sanjay Gupta, COO, Star India said, “We will drive dramatic innovation on this platform with benefits for both users and advertisers. Accenture has been a valuable partner in this effort. They are walking side by side with us in creating this compelling platform, bringing the best of their product and technology expertise to the table. Together, we will establish compelling new benchmarks in the Over the Top space.”