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Sanjay Gupta, chief operating officer at Star India said, “Hotstar is already off to a strong start in the 2015 IPL.The platform has recorded more than 40 million video views for the first 5 days of the tournament. This is six times the viewership on starsports.com last year. It is a dramatic and unprecedented shift.”
Arre Vedya Mana, the show, which is a romantic journey of two young lovers, will go on air starting 20 April at 7 pm. The channel, in order to promote the show, has created hashtags #FirstLove and #StarPravah on social media websites. With the launch of this show, the existing programme Priti Pari Tujhvari has been moved to 6:30 pm.
Sports sponsorship revenues in India grew 10% in 2014 to Rs.4,809.6 crore, largely driven by interest in new sporting leagues including the Indian Super League (ISL), Hockey India League and the Pro Kabaddi League, even as cricket took a beating.