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Star India partners Accenture for Hotstar

Sanjay Gupta, COO, Star India said, “We will drive dramatic innovation on this platform with benefits for both users and advertisers. Accenture has been a valuable partner in this effort. They are walking side by side with us in creating this compelling platform, bringing the best of their product and technology expertise to the table. Together, we will establish compelling new benchmarks in the Over the Top space.”

8 Reasons to tune in to Indian Premier League 8

No passes? Download Hotstar. Hotstar, which is Star India’s recent digital mammoth app, promises to provide netizens and the tech savvy audience seamless streaming of the IPL.

Star expects jump in IPL advertiser base

Sanjay Gupta, COO, Star India said, “Mobile has emerged as a preferred platform for 87 million Indians and we will look to renew the fans’ relationship with their sport again with the Pepsi IPL on Hotstar.”

Lay’s wins the taste game

A commercial for the Star Sports channel, the official broadcaster of the ICC Cricket World Cup, grabbed fifth place, with MTS at No.7, Airtel at No.8 and Fevikwik instant adhesive at No.9.

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