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Star Plus retained its leadership position followed by Colors at No. 2. Zee TV strengthened its position at No. 3 while the No. 4 channel, Life OK, witnessed decline in its viewership.
Uday Shankar, chief executive officer CEO, STAR India, said "Fittingly for an event of such scale, STAR India took the game of cricket to the next level redefining the viewer experience. The fans’ unflinching faith and passion for the game has spurred our efforts to make this World Cup bigger and better than ever before.”
Star India COO Sanjay Gupta said, “Star India’s entertainment content has gripped people from all over the globe and its acceptance across geographies is a testament to our commitment to inspiring people. We’re delighted that our stories continue to transcend borders and are confident that it will enthral the audience in Russia as well.”