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Star Plus’ ‘Iss Pyaar Ko Kya Naam Doon’ airs on U-TV Russia

Star India COO Sanjay Gupta said, “Star India’s entertainment content has gripped people from all over the globe and its acceptance across geographies is a testament to our commitment to inspiring people. We’re delighted that our stories continue to transcend borders and are confident that it will enthral the audience in Russia as well.”

India’s digital edge

Ajit Mohan, business head (digital media) at Star India said, “Not only the smartphone ownership has gone up, at least 100 million people watch videos on mobiles.”

GEC Watch: As ratings dark period begins, Star dominates weekdays, Zee TV on a high

Star Plus continued to dominate weekday programming with five shows in the top 10 list. Colors and Zee TV had two shows each while SAB TV’s ‘Taarak Mehta’ returned to the top 10 list.

ICC World Cup 2015 was watched by 635 million viewers in India

Uday Shankar, CEO, Star India said, "ICC Cricket World Cup 2015 has been an epic event in terms of scale, reach and following. With over 600 million viewers, largest aggregation of advertisers ever, and one of the most talked about marketing campaigns, this edition has validated that there is nothing bigger than the World Cup for Indian consumers."

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