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The 2004-2014 decade has been a very interesting one for the media. It saw enormous ownership in all aspects of media- enormous development in content creation, enrichment of content both in terms of creativity and resources, huge proliferation of broadcast media with a number of channels coming up not just in Hindi but in regional languages too, providing news, entertainment and niche content.
Sanjay Gupta, COO, Star India said, “Premium quality English content allows broadcasters to target premium audiences in the 18-30 age group, who actively consume content on the second screen. With English content we are able to bring in a new set of consumers, which allows us to rope in premium brands to advertise on the channels.”
Ever since its inception, ‘Doctor Who’ has enjoyed the distinction of being one of the greatest science fiction shows with a phenomenal cult following of over 77 million fans across the globe, which only increased after it’s revival in 2005.