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Cricket’s grip on sponsorship weakens but sport is still king: GroupM

Sports sponsorship revenues in India grew 10% in 2014 to Rs.4,809.6 crore, largely driven by interest in new sporting leagues including the Indian Super League (ISL), Hockey India League and the Pro Kabaddi League, even as cricket took a beating.

10 trends to watch out for in sports broadcasting

World Cup on was sponsored by the biggest names in cricket advertising. Hero, Vodafone, Pepsi were all sponsors of the previous edition of World Cup 2011 but in 2015 have moved from TV to digital.

STAR India Launches 'Chal Kar Pehel' Campaign for Gender Equality

On the national level, STAR Plus aired videos featuring messages from talent speaking out for gender equality, and the channel used social media to start conversations, encouraging people to share their stories about the women who have made a difference in their lives.

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