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Star India, which owns the mobile and internet rights for the popular cricket club property Indian Premier League (IPL), says that it expects to generate nearly 500 million views, from 100 million fans, before the close of the tournament. This is a significant jump from 60 million views, from 28 million fans, in the previous year.
Star India this year, for the first time, aired the World Cup not only in English and Hindi but in Tamil (Vijay TV), Kannada (Suvarna Plus), Malayalam (Asianet Movies) and Bengali (Star Jalsa Movies) to garner 635 million viewers, making it the highest viewed event on Indian television.
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