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IPL 2015: Bigger & better

Sanjay Gupta, COO, Star India said, "Mobile has emerged as a preferred platform for the 87 million Indians, and we will look to renew the fans’ relationship with their sport again with the Pepsi IPL on hotstar. "

'Bombay Velvet’ song to premiere on Hotstar

Fox Star Studios India chief marketing officer Shikha Kapur said, “We are excited about this premier. We believe this innovation will be a trailblazer for Indian cinema and an example of how it can engage with an audience that is young and on a mobile phone. We live in times where the digital doorway is omnipresent and is fast becoming the most effective and astute way to reach out to consumers. Bombay Velvet is a special film. And its song is being launched on a special platform, hotstar.”

Cricket World Cup breaks digital viewership records, sets stage for ad spending to shift to apps

Ajit Mohan, head of digital, Star India said, “Success in the last two months has given us confidence that India is ready for a mobile app." Adding that the numbers recorded are the “highest ever aggregation of users for a sporting event on digital.”

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