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Star Plus and Colors were the only two Hindi general entertainment channels to add viewership this week. While Star Plus added 32 TVM, Colors gained 29 TVM.
Star Plus continues to dominate weekday programming with five shows in the top 10. Colors’ Ashoka enters the elite list in Week 12 of TAM 2015.
This World Cup has seen explosive batting, aggressive fast bowling and games that were decided in the last over. It has been a fest of exciting, top class cricket.
Media planners said the official broadcaster Star India may not see any significant impact in term of ad sale revenues for the final as it would have been left with little inventory. However, the final match may see a drop in interest back home.