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IPL scores, online and on air

Sanjay Gupta, chief operating officer at Star India said, “Hotstar is already off to a strong start in the 2015 IPL.The platform has recorded more than 40 million video views for the first 5 days of the tournament. This is six times the viewership on last year. It is a dramatic and unprecedented shift.”

Star Pravah adds new show to boost early primetime

Arre Vedya Mana, the show, which is a romantic journey of two young lovers, will go on air starting 20 April at 7 pm. The channel, in order to promote the show, has created hashtags #FirstLove and #StarPravah on social media websites. With the launch of this show, the existing programme Priti Pari Tujhvari has been moved to 6:30 pm.

Cricket’s grip on sponsorship weakens but sport is still king: GroupM

Sports sponsorship revenues in India grew 10% in 2014 to Rs.4,809.6 crore, largely driven by interest in new sporting leagues including the Indian Super League (ISL), Hockey India League and the Pro Kabaddi League, even as cricket took a beating.

10 trends to watch out for in sports broadcasting

World Cup on was sponsored by the biggest names in cricket advertising. Hero, Vodafone, Pepsi were all sponsors of the previous edition of World Cup 2011 but in 2015 have moved from TV to digital.

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