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Star India plans to invest Rs 20,000 crore for sports broadcast rights in the next few years. Analysts say it’s a paying market with ad spends on sports packages pegged at Rs 4,000 crore annually. Star has successfully utilised its network of sporting and non-sporting channels to promote PKL and ISL, aided in no small measure by the presence of celebrity team-owners who drum up interest, viewership and stadium turn-outs.
262 million viewers watched the India Vs West Indies match, while the India-SA match was viewed by 257 million viewers.
Mr. Ravikant Sabnavis, General Manager, Star Pravah said “On Gudhi Padva day, Star Pravah is proud to present Chaitra Chahul 2015, an evening full of fun and entertainment for the entire family. We wish to celebrate this Gudhi Padva with our viewers, where our characters will entertain them and aim to become a part of every Marathi household. We are also delighted to have in our midst, some of the best talent in Marathi film and television industry and felicitate them with the Pravah Ratna awards, for their contribution to the industry. Star Pravah takes this opportunity to wish all its viewers a very happy Gudhi Padva”