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The year of the #TwitterWorldCup

The tournament has unleashed a blitz of cricket conversation on this social medium

Time to bat for other sports

Notwithstanding the Indian team’s winning streak this World Cup, advertisers would be well warned not to make cricket their sole bet

ICC World Cup: Star likely to hike ad rates by 15-20% in knockout stage

A source in Star Sports further revealed, “From the semi final stages, we will have a number of fresh sponsors and advertisers coming in as numerous deals at the earlier stages were signed only till the quarter final stage. Interest of the matches will decide the ad rates and if India qualifies for the semi finals, the rates will certainly see a substantial hike.”

Star India channels launch on South Asian content platform CineFunTV

Star India international business president Gurjeev Singh Kapoor said, “We are very pleased to partner with CineFunTV and extend our offering to keep up with viewer preferences. Star network channels are the preferred choice of the Asian diaspora worldwide, with Star Plus being officially UK’s no. 1 Asian TV channel and a strong player in key international markets such as Western Europe, North America, Canada, APAC region, Middle East and Africa.”

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