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GEC Watch: Colors’ weekday show ‘Swaragini’ opens at 5.3 TVM

Star Plus dominates weekday programming with five shows in top 10. &TV shows help channel get best-ever debut ratings

Star India overcomes obstacles in making World Cup a hit

Star India Spokesperson said, “With India being the defending champions, interest from viewers and advertisers for the World Cup was very positive from the start. We started the World Cup with over 30 sponsors on board and the first India game, against arch rivals Pakistan had 93 advertisers showcasing their brands across digital and TV. In the first two weeks only, the advertiser as well as sponsor count for the 2015 ICC Cricket World Cup is 50 per cent higher than 2011 edition as well as the I

GEC Watch: &TV clocks best-ever opening at 91 TVM

Star Plus recorded a gross viewership of 604 GTVM with a relative share of 23.90%

Once in a lifetime ‘mauka’

The #MaukaMauka campaign, its spoofs and response videos are adding the fun quotient to World Cup 2015

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