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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

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Star Sports Mauka ads lead Twitter conversations

Star Sports has been leading the conversation on #CWC15 this past week with their popular videos series that started with the India vs Pakistan match, according to last week’s Twitter Brand Index. Each Indian victory has meant a new video. The latest came out right after India won the match against the UAE. Using the now viral hashtag #MaukaMauka the ads have managed to capture the imagination of the Indian cricket fan. Over and above this thematic campaign Star Sports continues to connect fans

Star India acquires Screen, to phase out print and become a digital entity

Uday Shankar, Chief Executive Officer (CEO), STAR India said, “The Screen acquisition will yield huge benefits for STAR India and for Hotstar — our digital platform. We could not be more excited.”

Face off: Star Sports revenue

Sanjay Gupta, Chief Operating Officer, Star India talks about how the tide has turned in favour of the broadcaster and its plans to maximise revenues from the game.

THE END OF AN ERA: THE FINAL SEVEN EPISODES OF “MAD MEN” TO PREMIERE IN INDIA ON APRIL 6TH, ONLY ON STAR WORLD PREMIERE HD

Star World Premiere HD brings to its Indian viewers a chance to witness the high-powered world of advertising, set in 1960s, with the highly anticipated series conclusion of Mad Men. The seventh and final season of the American drama television series consists of 14 episodes, split into two parts.

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