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STAR India, which has had a dream run so far, with 257 million viewers watching the India-South Africa tie across its eight channels, apart from the English feed provided to DD National, expects to score big with the match, especially as Friday is a national holiday in India, on account of Holi.
Zee TV and Star Plus were the only gainers in Week 9 of TAM 2015.
Sanjay Gupta, COO Star India said, "The viewership for India's first two games of the ICC Cricket World Cup 2015 bears testimony to the cricket frenzy sweeping the nation. The fans, with their undiminished support for Team India, have been treated to some quality action and results of choice. The World Cup in regional language articulated by former India players has taken the viewer experience to the next level."
Uday Shankar, CEO of Star India said, “Screen is a strong and reputable franchise and gives us access to the entertainment editorial suite and the tinsel world, where news that shapes trends is made by film stars, directors and producers.”