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A source in Star Sports further revealed, “From the semi final stages, we will have a number of fresh sponsors and advertisers coming in as numerous deals at the earlier stages were signed only till the quarter final stage. Interest of the matches will decide the ad rates and if India qualifies for the semi finals, the rates will certainly see a substantial hike.”
Star India international business president Gurjeev Singh Kapoor said, “We are very pleased to partner with CineFunTV and extend our offering to keep up with viewer preferences. Star network channels are the preferred choice of the Asian diaspora worldwide, with Star Plus being officially UK’s no. 1 Asian TV channel and a strong player in key international markets such as Western Europe, North America, Canada, APAC region, Middle East and Africa.”
Star Movies will present the television premiere of the Marvel superhero film ‘Captain America: The Winter Soldier’ on 22 March at 1 and 9 pm.