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STAR Sports is already a winner at the cricket World Cup

STAR Sports, the official broadcaster of the World Cup in the country, put out an edgy advertisement about a Pakistani fan who had, through his entire life, been frustrated by his team’s inability to beat India at the biggest tournament in international cricket.

Star Sports keeps the fun coming with another ‘Mauka’ film

Star Sports has rolled out its latest ‘Mauka’ (chance) film. This time the film looks to create buzz ahead of India’s game against the West Indies.

Life OK’s Dream Girl - A journey from a small town to the city of Dreams

Commenting on the show, Life OK spokesperson said, “Set in a time where the youth today does not mind taking short cuts to achieve their dreams and equates happiness to fame, the story portrays Lakshmi’s chase for her dreams that comes at a cost and teaches her biggest lessons that only make her stronger & resilient”.

ICC World Cup: Star Sports digital properties get 34 mn viewers

Sanjay Gupta COO Star India said, "We operate in three areas — drama, movies and sports — and after last year’s experience during the IPL, we realised that demand for content online has never been this high..."

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