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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

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A chance encounter

The run up to the India-Pakistan clash kicked off the Mauka Mauka ad series which is one of the most popular ad campaigns — something that mainstream advertising had not seen in a long time

Star Plus’ new serial ‘Tere Sheher Mein’ has an international touch

Premiering on March 2, 2015, the show has been shot across locations in Paris, Banaras and Mumbai, and is directed by Oscar-nominated director Gyan Correa

CNBC TV 18 Storyboard: The 'Mauka Mauka' story

What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India’s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.

INDIAN EXPRESS POWER LIST 2015 - Rank: 58 | Uday Shankar (52) | Star India CEO

As the man who heads the largest broadcast network of 34 channels, Shankar has emerged as the undisputed leader that the entire industry looks up to for direction.

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