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The broadcaster Star India currently has 38 sponsors across feeds and programming and over 100 brands joining the advertising bandwagon.
Star Plus continues to dominate weekday programming with 5 shows in top 10 followed by Zee TV with 3 shows in Week 11 of TAM 2015.
The tournament has unleashed a blitz of cricket conversation on this social medium
Notwithstanding the Indian team’s winning streak this World Cup, advertisers would be well warned not to make cricket their sole bet
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