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Advertisers bowled over

The broadcaster Star India currently has 38 sponsors across feeds and programming and over 100 brands joining the advertising bandwagon.

GEC Watch: Zee TV claims weekday No. 1 show

Star Plus continues to dominate weekday programming with 5 shows in top 10 followed by Zee TV with 3 shows in Week 11 of TAM 2015.

The year of the #TwitterWorldCup

The tournament has unleashed a blitz of cricket conversation on this social medium

Time to bat for other sports

Notwithstanding the Indian team’s winning streak this World Cup, advertisers would be well warned not to make cricket their sole bet

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