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STAR Plus takes a step towards Women Empowerment with ‘Chal, Kar Pehel’

‘Chal, Kar Pehel’ was kick-started in Bhopal and the first Walkathon saw participation from numerous women, all of whom took the pledge to stand up against gender inequality. ‘Chal, Kar Pehel’ includes various programs, namely, school and college contact program, door to door promotion and associations with various NGOs that all culminate into the Walkathon. ‘Chal, Kar Pehel’ will engage with people from different walks of life - the youth of the country, housewives, the working class, bureaucrats and social activists from across the country.

GEC Watch: Star Plus reclaims weekday top slot

Star Plus had 5 shows in top 10 weekday shows followed by Zee TV and Colors with two shows each in Week 8 of TAM 2015.

India, Pakistan Cricket World Cup match creates TV history

Uday Shankar, CEO, Star India, said, “Nothing is bigger than the ICC Cricket World Cup and the Indian fans have shown their unflinching faith and passionate following for Team India as they began their World Cup campaign with a bang. As the country’s leading broadcaster, our efforts have been to showcase the best of cricket, have wider coverage, offer multiple languages and take the sport deeper by reinventing the viewer experience. With a host of innovations, we are committed to make this editi

GEC Watch: Colors bounces back to No. 2

All the Hindi general entertainment channels except Zee TV, Life OK and Epic gained viewership in Week 8 of TAM 2015. Colors returned to the No. 2 position again, pushing Zee TV to No. 3.

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