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Team India's wins force advertisers to rethink strategy; more brands queue up at World Cup 2015

Star said it has 38 sponsors across various channels with more than 100 brands advertising during the World Cup. The India-Pakistan tie had 93 advertisers across television and digital platforms.

India-Pak World Cup match clocks 25 mn video views on Star’s digital platform

Sanjay Gupta, COO, Star India, remarked, “The opening day of the ICC Cricket World Cup 2015 registered 6.5 million video views and 5.4 million unique visitors across web, mobile and app on our digital platforms. This was over double the prior record high set last year. Next day, the India-Pakistan match created history in online sports viewership with 25 million views for the game on two of our digital platforms – Hotstar and starports.com. This has set a new record for the highest number of vid

ICC Cricket World Cup in 4K: The first ever global broadcast of cricket in 4K technology

Star Sports will broadcast seven matches, including 4 India games, semi-finals and finals, in 4K technology. Subscribers can enjoy 4K within the comfort of their homes, provided one is equipped with the future ready 4k set top box, 4k TV and 4k channel.

Industry leaders on political communication and the role of professional advertising

Sanjay Gupta, COO Star India said, "Because they come and promise only during elections is why they do not succeed," he pointed out. "If they have a credible promise, there is no reason why they cannot succeed," he further said. Taking the example of the "India Shining" campaign, he opined that there was a fundamental disconnect in the messaging. "Brand building is not a one off project but in politics it is thought that it is," he opined.

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