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Star Sports keeps the fun coming with another ‘Mauka’ film

Star Sports has rolled out its latest ‘Mauka’ (chance) film. This time the film looks to create buzz ahead of India’s game against the West Indies.

Life OK’s Dream Girl - A journey from a small town to the city of Dreams

Commenting on the show, Life OK spokesperson said, “Set in a time where the youth today does not mind taking short cuts to achieve their dreams and equates happiness to fame, the story portrays Lakshmi’s chase for her dreams that comes at a cost and teaches her biggest lessons that only make her stronger & resilient”.

ICC World Cup: Star Sports digital properties get 34 mn viewers

Sanjay Gupta COO Star India said, "We operate in three areas — drama, movies and sports — and after last year’s experience during the IPL, we realised that demand for content online has never been this high..."

A chance encounter

The run up to the India-Pakistan clash kicked off the Mauka Mauka ad series which is one of the most popular ad campaigns — something that mainstream advertising had not seen in a long time

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