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Uday Shankar, Chief Executive Officer (CEO), STAR India said, “The Screen acquisition will yield huge benefits for STAR India and for Hotstar — our digital platform. We could not be more excited.”
Star World Premiere HD brings to its Indian viewers a chance to witness the high-powered world of advertising, set in 1960s, with the highly anticipated series conclusion of Mad Men. The seventh and final season of the American drama television series consists of 14 episodes, split into two parts.
STAR India, which has had a dream run so far, with 257 million viewers watching the India-South Africa tie across its eight channels, apart from the English feed provided to DD National, expects to score big with the match, especially as Friday is a national holiday in India, on account of Holi.