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Uday Shankar, CEO, Star India, said, "The competitive landscape was not a factor that played out in our decision. It (Andhra Pradesh) was a key market that had always been on our radar. In all the four (southern) states we now have a significant share. "
Star Plus intends to pull at viewers’ heart strings by airing a special two and a half hour extravaganza of love with leading Star Plus couples on 15 February at 9 pm.
Star India, the official broadcasting partner of the just-started cricketing extravaganza, is telecasting the tournament in six languages — Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi — making it by far more inclusive than any other sporting tournament on TV so far.