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Every year on International Women’s Day one witnesses multiple discussions over various issues plaguing Indian women today. Star Plus has explored women through their women centric Nayi Soch shows and captured the emotions of audience and promoted women independence. This year, STAR Plus has attempted to salute the spirit of the women with their new initiative - Anmol Hai Tu - Nayi Soch ko Salaam.
An official Star spokesperson says, "The advertiser count has already exceeded the count for the 2011 edition as well as IPL 2014 by over 50 per cent. The HD feed is completely sold out. However, some inventory in some feeds for some matches is available and the pricing is likely to increase as the tournament progresses and more spots get sold." He adds that the queries from advertisers across categories have increased.