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STAR India Chief Operating Officer Sanjay Gupta said: “We got 25 million views on two of our digital platforms — Hotstar and STAR Sports — with an average duration of 10-12 minutes. We believe this was the biggest number of views on the digital platform ever for a single match, much more than the five million the Super Bowl in the US had received.” The Hotstar application, launched on February 1, hit five million downloads in the past fortnight.
Channel V’s flagship live event property “India Fest” is all set to be held twice a year henceforth. Speaking at the event that was held at the Baga Grounds on 13 and 14 February, an official channel spokesperson says, “In the first six months of the year, we will have the live mega event in Goa while during the other six months we will conduct V Fest Tours across the country where winners from the fest in Goa will be taken for the shows that we hope will ignite the rock and pop culture.”
Uday Shankar, CEO, Star India, said, "The competitive landscape was not a factor that played out in our decision. It (Andhra Pradesh) was a key market that had always been on our radar. In all the four (southern) states we now have a significant share. "