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Speaking on the event, Channel V, Official Spokesperson said, “ VFEST was initiated with an aim to present the youth with a platform to battle it out and make their dreams turn into reality. Like every year, the response both in terms of massive footfall and participants from all over the country has been stupendous. Our ultimate aim is to keep re-inventing the wheel to make VFEST the largest and most popular youth festival of the country and VFEST 2015 stands testimony to the fact”
According to Star Sports, which has the television and digital broadcast rights in many parts of the world including India, 2.5 billion people across the world have access to the live pictures, covering more than 200 territories.
Star India had announced that it had managed to get broadcast sponsors for the World Cup this year which include brand such as Sony, Airtel, Gaana.com, Hero MotoCorp, Karbonn, Crickbuzz.com, MRF Tyres, Amul, Policybazaar.com, iBall, Lloyd, Philips Pro-skin Trimmer, Volini Spray, Britannia 50-50, Vodafone, Sparx, DIU, CarTrade.com, Layers Shot, Livguard, Endura Mass, Set Wet, Hercules Roadeo, Polycab, FedEx, Maruti Suzuki, Nestle, Yepme.com, Paytm, Pidilite - Fevi Kwik, Marico and Raymonds.
Star Plus was the only gainer among the top Hindi general entertainment channels in Week 6 of TAM 2015. Besides Star Plus, Big Magic too added a few eyeballs.