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Star Sports’ new World Cup TVC takes pot shots at Pakistan’s consistent loss to India

The 60 second TVC shows a young Pakistan cricket fan sporting the team colours waiting to celebrate the victory over India in the World Cup since 1992.

Regional GECs flourish with growing viewership; draw more marketers

Star Jalsha is at the top with a market share of 49.44 per cent (week 5), followed by Zee Bangla with 34.39 per cent. ETV Bangla has 9.53 per cent share, while Aakaash Aath 5.73 per cent.

Big B’s ICC innings

Star Sports and the producers of the film Shamitabh have collaborated for an interesting integration, which brings to life the plot of the R Balki film.

Star Plus to launch new ‘Killer’ singing game show

The show provides an opportunity for those who are passionate about singing. The contestants sing in front of a live audience.

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