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The broadcaster Star Sports is looking to this tournament to bring in a lot of revenue through brand sponsorship.
Even as Star Plus dominated weekday programming with its 5 shows among the top 10, Zee TV strengthened its position with three shows in the top 10. Not only that, Zee TV’s ‘Kumkum Bhagya’ was the topper among weekday shows.
A Channel spokesperson says, “Our endeavour at Star Plus has always been to create strong characters like Sandhya, Ishita and Anjali who work hard and follow through to achieve their dreams. Tere Sheher Mein’s Amaya is one such inspirational character. We are happy to associate with Rajan Shahi once again who we have partner to create successful shows such as Bidaai and Yeh Rishta Kya Kehlata Hain. “