Press Release

Aamir's 'Satyamev Jayate' to make history

15 April 2012

"Satyamev Jayate" is Aamir Khan's first television project and the star says that the reality show will create history by becoming the first ever programme to go live simultaneously on a private channel and national broadcaster DD1.

"This is for the first time in the Indian history that a show will also be showcased simultaneously on national television channel DD1. Besides, the show will be dubbed in four southern languages - Telugu, Tamil, Malayalam and Kannada. This show is being launched on a large scale," Aamir told reporters at the launch of the show's promo song.

"Satyamev Jayate" will go on air on Star Plus May 6.

"I don't understand TRPs (Television Rating Points) and GRPs (Gross Rating Points). I have no idea how to calculate it! I don't care about TRPs. It is important to reach out to the Indian audiences. If viewers want to see, they will see or else it is up to them," added the 47-year-old.
Aamir feels that TV is a very powerful medium and added: "I had to make complete use of this medium. This is a baby step towards it.
"I cannot say I understand TV completely. I was earlier scared to go ahead with the project. I can only say I have made this show with complete honesty and without compromising on anything."
The promo song of "Satyameva Jayate" is a love song.
"Earlier, we were planning to compose a national song or like one anthem. Later, I realised, why am I doing this show? I have love in my heart for my country, like each Indian who love their country. Then we went with a romantic song. We thought, it should be a love song that reflects the love for my country and relate with each Indian," he said.
Composed by Ram Sampath and written by Prasoon Joshi, the song is sung by Keerthi Sagathia.
The show has got the famous "Ramayana" and "Mahabharta" slot - Sunday 11 a.m.
"I wanted to telecast my show on Sunday morning. I want each family to watch the show and connect with it. We have watched 'Ramayana' and 'Mahabarata' and it used to come on Sunday morning. The shows created a different atmosphere. I am not scared of the saas or bahus. My thought was 'Bharat jodo abhiyaan'."
"I am not attempting to change anybody's life. I don't have the strength to change anyone's life. When I speak about change, it's about changing myself. I am not interested in changing the world. Who am I to change anyone's life? I can only connect to them emotionally and empathise."
The actor spoke about everything, except the concept of the show and said: "I can't talk much about the show."
Source: Times of India
Show me everything from anytime

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Imagine more
Id: 6065