Satyamev Jayate reaches more than 330 million people in the first three weeks
Aamir Khan’s debut show on television, Satyamev Jayate continues its winning spree. Three weeks post its launch, the show, according to Star India, has been watched by more than 330 million people across the country on both the cable and satellite and terrestrial platforms. “This means one in three Indians have watched the show (Satyamev Jayate) since its launch on May 6,” says Sanjay Gupta, chief operating officer, Star India.
The show hosted by Bollywood superstar Aamir Khan focuses on social problems plaguing the country. In the first four episodes, Khan, who is known to have an activist-like zeal, picked up female foeticide, child sex abuse, dowry and corruption in the health-care sector as the issues. The viewership data for the fourth episode is not out as yet. The show had several ordinary citizens coming up and narrating their personal experiences on the subjects. Besides a huge viewership, the show has been hailed by several well known celebrities and activists as a step in the direction at a time when the whole country’s focus has been on the economic growth even as the society continues to grapple with some very basic social challenges.
A statement from Star India quoting data from television audience research measurement agency TAM Media Research said: “In the third week, Satyamev Jayate recorded a television rating of 4.6 at the all India level among the viewers above the age of four years.”
The previous week, the show had recorded a viewership rating of 4.4, thus, reflecting a growth in the number of eyeballs garnered. Satyamev Jayate is aired at 11 am on Sundays and is simulcast across seven channels on Star Network (Star Plus, Star World, Star Pravah, Star Jalsha, Star Utsav, Star Vijay and Asianet) besides being aired on ETV Telugu and also, the public broadcaster Doordarshan. This is the first time in the history of Indian television, a general entertainment show is simulcast across not only so many C&S channels but also on the terrestrial platform.
Massive viewership generated by the show has attracted a lot of advertisers, too. Many high-profile brands have picked up air-time on the show. While the presenting sponsor is Airtel, the co-sponsor is Aqua Guard. The associate sponsors include Coca-Cola, Johnson & Johnson, Skoda Auto, Axis Bank, Berger Paints and Dixcy Scott. The channel is reportedly selling ad spots at a steep Rs 10 lakhs per 10 seconds, the highest on television across genres and shows. It was only the final match of the Indian Premier League that could sell advertising so steep. Besides advertising, the channel is reported to have generated Rs 1.4 crore in donations from viewers.
The show, according to Star India, has been a hit among the netizens as well. “The show has reached out to more than 80% of the Twitter audience and generated a record 19 crore impressions since the launch,” said a statement from the broadcaster. Satyamev Jayate has also been trending on the micro-blogging web site ever since it took off. According to Star India, the show has reached out to more than 30 million people on the social networking site Facebook besides having generated more than 13 million views on YouTube.
Source: The Financial Express?