Press Release

Amitabh Bachchan, Salman Khan to raise funds for Uttarakhand flood victims

8 August 2013

Megastar Amitabh Bachchan, Salman Khan and other B-town celebrities will come together for an event to raise funds for Uttarakhand flood victims.

Amitabh Bachchan will be joined by music composers Shankar-Ehsaan-Loy and writer-poet Prasoon Joshi to enthrall the audience at Star India's fund-raiser musical event on the Independence Day for Uttarakhand victims.

"The noble initiative is an opportunity for the entire Hindi film industry to stand by the very people who have showered us with unconditional love and have made us who we are," Amitabh Bachchan said in a statement here.

"We have come together for fellow men who suffered the agonising pain that this unprecedented calamity brought with itself," he added.

Big B will lend his voice to recite from Prasoon's poetry, set to Shankar-Ehsaan-Loy's music during the performance, titled 'Saath Hain Hum Uttarakhand', which is a joint initiative by Star India, Wizcraft, the Film & TV Producers Guild and the Hindi film fraternity.

"Star India is humbled to receive support from Hindi cinema's biggest icons," Uday Shankar, CEO Star India, said.

The advertising revenue generated through the event will be donated to not-for-profit organisations working towards restoring normalcy in the hill-state.

The event's highlight would be 'Mera Desh', an anthem created by Prasoon Joshi. "It is also an attempt to say that we are all together. No challenge is big enough if we stand united," Joshi said.

According to Shankar-Ehsaan-Loy, music is a great healer and their effort is to alleviate the sufferings of people through the musical rendition of 'Mera Desh'.

Apart from this, actors Salman Khan and Madhuri Dixit will be seen in a promo during the event regarding the same initiative to encourage people to help.

Others who are likely to support the initiative include Lata Mangeshkar, Ajay Devgn, Kajol, Anil Kapoor, AR Rahman, Boman Irani, Mukesh Bhatt, Ayushmann Khurrana and celebrities from television shows.

Source: Indianexpress.com 

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