When you are passionate about something, success is inevitable. An initiative that was born out of such love and care, a movement that was long overdue in India - #StarMoviesSecretScreening. The reason for its success is testimony to the power and drive of its Secret Keepers – the elite community of movie lovers from across the country.
The initiative began a few months ago and its first installment saw Star Movies launch the first ever #StarMoviesSecretScreening communication only on social media with one intention - celebrate good cinema with a great experience.
The first #StarMoviesSecretScreening showcased ‘The Maze Runner’, two weeks before the international release starting off the cult movie movement. They repeated the experience again with another Hollywood masterpiece – ‘The Gone Girl’.
Now in its third edition the secret was bigger than ever, the experience; grander than before. #StarMoviesSecretScreening along with Fox Studios treated the Secret Keepers to the cinematic brilliance of Ridley Scott’s EXODUS – a journey that set the screen ablaze on 3rd December 2014 in Mumbai, Delhi and Bangalore. This film is an interpretation of the exodus of the Hebrews from Egypt as led by Moses and related to the Old Testament Book of Exodus.
The movie starring Christian Bale, Ben Kingsley and other mighty actors narrates the epic story of one man's courage to take on the might of an empire. The Secret Keepers were thrilled to be a part of this journey and their love parted the twitter feeds as #StarMoviesSecretScreening was trending nationally.
On the occasion, Kevin Vaz, General Manager – English Cluster, Star India said, “At Star Movies we’ve always tried to create new and exciting experiences for our viewers. The Secret Screening was a result of great consumer insight meeting the perfect idea. We’ve had great response from our Secret Keepers and we are certain that this property will continue to intrigue and thrill audiences.”
Shikha Kapur, CMO, Fox Star Studios India, added – “Exodus: Gods and Kings is as epic a movie as it gets. Mounted on a lavish scale with some stunning visual display, soldered with top notch performances from a solid cast, and with the solid reins in the hands of the master director Ridley Scott, this film has had audiences waiting for its release with peaking anticipation.
#StarMoviesSecretScreening was just the right platform to debut this colossal movie experience with the legions of fans across cities. May the tribe of Secret Keepers flourish! We are confident that Fox Star Studios will be there at every secret screening, enthralling and exciting all, with our cinema.”
Secret Keepers rejoice. Our journey has just begun. Together, we shall and we will build our brotherhood, one secret at a time.
#StarMoviesSecretScreening… Ssshhhh… it’s still the best kept secret!