92.7 Big FM, in association with Star Plus, is all set to present the ‘Big Star Entertainment Awards’ on New Year’s eve. The show, which now prepares for its 4th edition, has been one of the most highly rated awards on television, honouring the biggest entertainers from television, films, music, theatre and sports.
The awards property is completely ‘for the people and by the people’ and gives audiences an opportunity to nominate and vote for their favourite entertainers. This year the event promises to be an intensely exciting affair, giving the audience not only a larger than life experience in terms of entertainment but will also herald the most unforgettable New Year extravaganza on Star Plus on December 31, 2013.
Big FM and Star Plus will keep audiences informed of the nominations and conduct a mass voting drive where thousands of people are expected to participate and vote for their favourite entertainers. The awards ceremony will be held on December 18, 2013.
Ashwin Padmanabhan, Business Head, Big FM, said, “We are proud to launch the fourth edition of Big Star Entertainment Awards this year. The platform offers people a chance to choose their favourite superstar’ from different fields of entertainment. We thank our partners Star Plus for coming together with us on this property yet again.”
Gaurav Banerjee, General Manager, Star Plus, said, “New Year’s Eve on Star Plus has always been the one-stop destination to celebrate the grandeur and excellence of cinema. Viewers have enjoyed bringing in the New Year in the company of the biggest stars of Bollywood and this year we believe that Big Star Entertainment Awards will again be a night to remember.”
The Big Star Entertainment Awards 2013 will be promoted across multimedia platforms which include radio, television, outdoor and digital.