Press Release

BIG Live announces media alliances for BIG Star Young Entertainers Awards 2012

21 March 2012

After a pedigree of successes with BIG Star Entertainment Awards 2010 and 2011, BIG Live along with Star India is back with yet another innovative and exclusive platform which is sure to garner millions of eyeballs. This new awards' platform will honour and acknowledge the versatile emerging stars of the entertainment industry, who have risen quicker than their contemporaries across different genres including film, television and music.

BIG Live has associated with different leading media units across networks to accelerate the promotion of this unique and innovative forum that provides an extensive and encompassing base to nurture and applaud the versatile young talent in Hindi entertainment across the Movie, Music and Television geners. BIG Star Young Entertainers Awards 2012 will make a strong impact in the digital space through its alliances with Daily Motion.com as their digital partners.

In addition to the online alliances, the property has also partnered with the Film Street Journal as their print partners for large scale promotion and availability to the widespread audience base. Bright Outdoor Media will be the outdoor partners for the awards that will catalyze the promotions campaign with their elaborate hoardings and outdoor campaigns. BIG Star Young Entertainers Awards 2012 promotions will be nationally amplified with the help of these alliances.

BIG Live is delighted to associate with Star News as the news partner and Star Maaza as the regional media partners for this show. Star News network boasts of a vast reach and viewership and can hence reach out to a vast number of audiences.

A company spokesperson said, "These awards are special as they eulogize and recognise the young talent that has been budding in the Hindi entertainment industry since last five years and celebrate the versatility of the youth. We take immense pride in honouring the best of fresh talent and grant them their due recognition."

The on ground ceremony is slated for March 25, 2012.

Source: afaqs.com ?

Show me everything from anytime

Vodafone India partners with Star India; Launches Vodafone Sports

Sanjay Gupta, Chief Operating Officer, Star India, said, “Our ambition is to the shape the future of entertainment on a mobile screen; sports is the first big initiative for us. starsports.com has already set a new standard for sports fans hungry to consume sports without being tied to their television. This partnership will bring the power of our service to a whole new audience.

GEC Watch: Star Plus clocks highest ratings recorded in history

In the first full week of extended six-day weekday programming, Star Plus breaks Star Sports’ record of 645 million TVTs recorded for the World Cup finale week

Starsports.com to stream 2014 IPL Players' Auction

Ajit Mohan, Head, New Media, Star India, said, "It is likely that the most incisive coverage of the auction this time will be online. This shows our commitment to make IPL the biggest online sporting event in the world. And, this is just the beginning. We have far bigger plans in store for the full IPL coverage."

Imagine more
Id: 5757