Youth entertainment destination Channel V will air the finale of the recently held youth festival called Microsoft VFest 2015 on 21 March at 6.30 pm.
Youth entertainment destination Channel V will air the finale of the recently held youth festival called Microsoft VFest 2015 on 21 March at 6.30 pm.
Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."
Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”
Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”