Press Release

Channel V to air finale of Microsoft VFest 2015 on 21 March

17 March 2015

 Youth entertainment destination Channel V will air the finale of the recently held youth festival called Microsoft VFest 2015 on 21 March at 6.30 pm.

The pan-India college festival was undertaken to create a national-level platform for students from all fields and turfs. The fifth edition of VFest recorded a footfall of over 40,000+ youngsters and 1,500 finalists were flown down to Goa for the grand finale.
According to Channel V, Microsoft VFest 2015 brought together young talent from across the country, providing them with the single biggest platform to ‘Beat the Best’. After various zonal rounds held in Delhi, Mumbai, Bangalore, Pune, and Kolkata, the fest culminated in a two-day grand finale at Baga Grounds, Goa, on 13 and 14 February 2015. Winners of VFest were given internships, scholarships, and other prizes in cash and kind.
The festival featured over 30 categories ranging from sports, art, literature, music, dance, theatre, fashion, and more. Apart from the finale, the event was packed with workshops, seminars, student activities, and engagements.
The 2015 edition of VFest also saw performances by Bollywood actors like Varun Dhawan and Ayushmann Khurrana, singer Mika Singh, alternative rock/rap rock Underground Authority, and playback singer Shilpa Rao.
Source: Televisionpost.com
Show me everything from anytime

Content acquisition a double-edged sword for English GECs

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

UK ratings: Star Plus starts 2014 at top

Star Plus started the new year at pole position

Hindi GECs: A battle for eyeballs

Star Plus general manager Gaurav Banerjee says: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”

Imagine more
Id: 6717