Fevi kwik and Swiggy bagged top honours at the Star Re.Imagine Awards announced today Monday June 11, 2018 in Mumbai, for excellence in creativity (Best Creative Campaign) and creativity along with the use of integrated media (Best Integrated Creative Campaign) respectively in campaigns that reached out to the biggest audience across TV & Digital during the recently concluded Vivo IPL 2018 on Star India. Additionally, eleven campaigns across nine brands received special mentions. Sanjay Gupta, Managing Director – Star India and Guest of Honour, M S Dhoni, under whose leadership CSK lifted the trophy felicitated the two winners with spectacular bespoke glass trophies designed by the grandmaster of British Glass studio, Peter Layton.
A veritable Who’s Who of Indian Marketing, Advertising, and Media, graced the occasion to raise a toast to the very best in advertising creativity from the Vivo IPL 2018. The winners and other meritorious campaigns were selected by a bespoke jury comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil. They evaluated over 300 campaigns from 125 brands that had played during the Vivo IPL 2018 till Friday, the 25th of May, on Star TV Network and Hotstar. The judges selected campaigns that excelled in both - creativity and leveraging the power of multi-platform TV and Hotstar.
