Press Release

Final Ind-Aus ODI highest watched TV event of 2013

15 November 2013

?The final India-Australia ODI match has emerged as the highest rated single day TV event this year, while the seven-game series was the most watched bilateral ODI series of 2013. "The final match of the series garnered 55561 TVTs (Television Viewership in Thousands) which remains unmatched on Indian television across all genres," sports broadcaster STAR Sports said in a statement. The one-dayer recorded highest time spent per viewer (TSV) across ODIs in 2013 with 101 minutes on both Hindi and English commentary feed on STAR Sports channels. The recently concluded series, which ended 3-2 in favour of India, was watched by almost 43 per cent of the C&S (Cable and Satellite) base. "It is the most watched bilateral ODI cricket series this year," it said. Speaking on the occasion, Nitin Kukreja, Head of Sports Business, Star India, said: "We are delighted with the viewer traction for the series. There is an upswing of almost 18 per cent in average time spent per viewer per match for the India-Australia ODI series as compared to all India ODIs played in the year 2013. We are pleased to note the stickiness that Hindi commentary has been able to generate in the HSM markets. This is a clear cut vindication of our strategy of promoting choice of language for the consumer." The channel had launched a campaign, with the core theme 'Fight for No 1', to promote the series featuring seven ODIs and a T20 match.

Source: Business-standard.com 

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