21st Century Fox said its Indian subsidiary, Star India, is expanding the role of its chief executive Uday Shankar to include chairman, part of a broader reorganization of management as the company strives to hit aggressive profit targets.
21st Century Fox said its Indian subsidiary, Star India, is expanding the role of its chief executive Uday Shankar to include chairman, part of a broader reorganization of management as the company strives to hit aggressive profit targets.
Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”
Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.
Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.