Press Release

FX UNVEILS INNOVATIONS TO BRING VIEWERS THE TRUE EMPIRE LIFESTYLE EXPERIENCE!

20 July 2015

16th July 2015, Mumbai: Taking the edge of entertainment to a whole new level, FX has launched the biggest television hit of 2015, Empire on Indian Television. To celebrate the launch of this super addictive drama, the channel has joined hands with the leading personal cab service, Uber, to bring consumers an exclusive chance to ride like an “Empire” kingpin.
With an aim to bring show fans a real- time feel of the glamorous series, FX and Uber are giving away a much coveted exhilarating ride in a super car. All viewers have to do is catch the show when it airs on FX, i.e. Every Monday to Friday at 10pm. During the airing of episode, a special code will appear on TV Screens. Viewers need to spot this special code and enter it in the app to unlock a hidden ‘UberEmpire’ Tab. Select lucky winners would win a ride in true Empire style in an uber glam super car free of cost. Spanning across two cities, Mumbai and Bangalore, the activity is live now. FX and Uber shall also promote this activity on their Twitter platforms.
Further strengthening the show’s proposition, FX set-up a unique on-ground activation to engage viewers and bring them the true feel of the show. The channel associated with 10 leading media agencies including the likes of Lintas, Madison, Group M across three cities. With show branding in key areas at the agency offices, employees were further engaged with a contest activity. All participants had to do is get themselves clicked in quirky show related props at the photo-booth set up in-house. Winners picked through a lucky draw, got a once in a lifetime opportunity to ride the high life in a Limousine. The activity received an overwhelming response in terms of participation, surpassing all benchmarks by any other channel till date.
The channel also gave audiences a taste of the Billboard chart topping music before launch, with the songs playing on radio stations across Mumbai and Delhi. Taking a step further, FX has augmented Empire’s strong music connect and grabbed audience eyeballs through a larger than life rotating turntable in the form of an innovative outdoor hoarding at a key hot spot in Mumbai.
Catch Empire on FX, Every Monday to Friday, 10 only on FX and experience the high life yourself in a supercar with Uber!
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Media statement from Star India Private Limited and Novi Digital Entertainment Pvt Ltd

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