Press Release

GEC Watch: Colors bounces back to No. 2

27 February 2015

Sony Pal’s gross viewership grew by 56 per cent over the last week in Week 8 of TAM 2015.

All the Hindi general entertainment channels except Zee TV, Life OK and Epic gained viewership in Week 8 of TAM 2015. Colors returned to the No. 2 position again, pushing Zee TV to No. 3.
According to data sourced from TAM subscribers for Week 8 of TAM 2015 (February 15 – February 21) for CS 4+, HSM markets, Star Plus remained at the top. The pecking order of Life OK, SAB TV and Sony remained unchanged.
Star Plus’ gross viewership grew to 636 GTVM with a relative share of 25.76% (last week 623 GTVM).
Colors registered growth in its gross viewership and returned at No. 2 position. It had recorded 444 GTVM with a relative share of 17.98% (last week 434 GTVM).
Zee TV lost maximum eyeballs this week and slipped to No. 3 position. The channel recorded 418 GTVM with a relative share of 16.93% (last week 448 GTVM).
Life OK too witnessed drop in its viewership this week. The channel recorded a gross viewership of 316 GTVM and a relative share of 12.80% (last week 330 TVM).
SAB TV recorded 286 GTVM with 11.58% relative share (last week 285 GTVM).
Sonyadded one TVM to its gross viewership and recorded 254 GTVM. Its relative share was at 10.29% (last week 253 GTVM).
Big Magic recorded 47 GTVM with a relative share of 1.90% (last week 46 GTVM).
Sony Pal grew by a phenomenal 56 per cent over the last week and recorded a gross viewership of 39 GTVM with a relative share of 1.58% (last week 25 GTVM).
Zindagirecorded a gross viewership of 22 GTVM and a relative share of 0.89% (last week 17 GTVM).
Epic recorded a gross viewership of 7.2 GTVM against last week’s 8.9 GTVM.
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)
Source: Bestmediainfo.com
Show me everything from anytime

Star India, TED & Shah Rukh Khan come together with ‘TED Talks India Nayi Soch’

Star India brings in yet another disruption with ‘TED Talks India Nayi Soch’ on Star Plus hosted by Shah Rukh Khan.

This Dussehra Star Bharat heads to Lucknow Ramleela to burn fear

Lead actors Bhanu Uday & Sonal Vengulkar from the show Saam Daam Dand Bhed join the celebrations!

This Dussehra 'Burn your Fears’

Channel reiterates its philosophy, Bhula de darr, kuch alag kar with a star studded brand campaign

Aussie Sab Jaanta Hai

Star Sports launches TVC ahead of India v Australia ODI Series

1 2 3
416
Imagine more
Id: 6057