The channel strengthens its position further and is now 12 GTVM behind Zee TV in Week 23 of TAM 2014.
When Hindi general entertainment channels kept shedding viewership during IPL, Life OK continued to add viewers. After taking No. 3 position last week, the channel has further strengthened its position and is now at the kissing distance from Zee TV.
According to data sourced from TAM subscribers for Week 23 of TAM 2014 (June 1 – June 7) for CS 4+, HSM markets, Star Plus dropped further but retained the top position with a huge margin. Zee TV too witnessed decline in viewership while the new No. 3 channel, Life OK, consolidated its position and is now 12 GTVM away from Zee TV. Colors, Sony and SAB TV remained at No. 4, No. 5 and No. 6, respectively.
Star Plus’ gross viewership dropped further to 647 GTVMs but its relative share grew to 27.83% (last week 655 TVM with 27.72% relative share).
Zee TV lost 17 TVM and recorded 383 GTVM in Week 23. The channel had a relative share of 16.47% (last week 400 TVM and 16.93% relative share).
Life OK strengthened its position and recorded a gross viewership of 371 GTVM with a relative share of 15.96% (last week 365 TVM and 15.45%).
Colors added a few eyeballs to reach 350 GTVM with a relative share of 15.05%. (last week 347 TVM with 14.68% relative share).
Sony lost 27 TVM and garnered a gross viewership of 313 TVM with a relative share of 13.46%. (last week 340 TVM and 14.39% relative share).
SAB TV gained in Week 23 and recorded 261 TVM and recorded a relative share of 11.23% (last week 256 TVM and 10.83% relative share).
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)