Press Release

GEC Watch: Star Plus dominates weekday programming with 7 shows in top 10

7 April 2014

 Zee TV has 2 shows followed by SAB with one show among top 10 weekday programmes. Colors’ no-show continues in Week 13 of TAM 2014

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Hindi general entertainment channels witnessed growth in their weekday primetime viewership in Week 13 of TAM 2014 after last week’s intense cricket activity. As Colors’ no-show in weekday top 10 programmes continued this week, Star Plus strengthened its leadership with 7 shows in top 10 weekday shows. According to TVT data sourced from TAM subscribers for Week 13 of TAM 2014 (March 23 – March 29) CS 4+, HSM markets, Zee TV had two shows in the top 10 followed by SAB with one show.

Among weekend programming, Comedy Nights with Kapil continued to be the chart topper followed by Khatron Ke Khiladi on Colors and Star Plus’ Satyamev Jayate.

‘Satyamev Jayate’ simulcast in its fourth week rated 6.4 TVM on All India All 4+. Television premiere of Krrish 3 on Sony garnered 10.7 TVM.

Weekday toppers (all data in TVM, 000000’s)

Diya Aur Baati Hum on Star Plus topped the weekday programming chart with 11.7 TVM this week (last week 10.2 TVM).

Star Plus’ Saathiya was the second most watched show during the weekdays. The show fetched an average viewership of 9.8 TVM (last week 10.2).

Jodha Akbar on Zee TV retained its No. 3 slot. The show fetched an average viewership of 9.4 TVM (last week 9.1 TVM).

Yeh Rishta Kya Kehlata Hai on Star Plus climbed one position to No. 4 with an average viewership of 7.7 TVM (last week 6.8 TVM).

SAB’s Taarak Mehta ka Ooltah Chashma slipped one position to No. 5. Its viewership was unchanged at 7.3 TVM.

Veera on Star Plus retained No. 6 position with an average viewership of 6.7 TVM (last week 5.9 TVM).

Star Plus’ epic series, Mahabharat, held No. 7 position this week. It garnered 6.1 TVM this week (last week 5.5 TVM).

Pyaar Ka Dard Hai on Star Plus was at No. 8 with an average viewership of 6.1 TVM (last week 5.5 TVM).

Zee TV’s Sapne Suhane Ladakpan Ke garnered an average viewership of 5.8 TVM (last week 5.5 TVM).

Star Plus’ late primetime show Ye Hai Mohabbatein entered the top-10 club this week by garnering 5.7 TVM.

Weekend toppers

Comedy Night with Kapil on Colors remained the most watched show during the weekend. It fetched an average viewership of 8.7 TVM in Week 13 (last week 8.2).

Colors’ flagship show Fear Factor – Khatron Ke Khiladi held second position with 6 TVM (last week 7.6).

Dance India Dance L’il Masters Season 3 on Zee TV dropped to 4.9 TVM this week (last week 6.7 TVM).

Sony’s crime series, CID, fetched 4.9 TVM against last week’s 4.2 TVM.

Sony’s second crime show, Crime Patrol, garnered 3.1 TVM (last week 3.5).

Fear Files on Zee TV fetched 2.4 TVM against last week’s 3.1 TVM.

Life OK’s Shapath recorded 2.4 TVM (last week 2.8).

Hatim on Life OK fetched 2 TVM (last week 2.5).

Boogie Woogie on Sony fetched 1.9 TVM (last week 1.7).

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

Source: Best Media Info

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