Press Release

GEC Watch: Star Plus leads with record margin; Life OK inches closer to Colors

9 May 2014

Star Plus' weekday primetime viewership becomes more than that of Zee and Colors put together in Week 18 of TAM 2014.

IPL continued to make a dent the viewership of Hindi general entertainment television in its third week. While Zee TV and Colors faced the maximum heat, Star Plus, Life OK and SAB managed to add a few eyeballs.

According to data sourced from TAM subscribers for Week 18 of TAM 2014 (April 27 – May 3) for CS 4+, HSM markets, the pecking order of Hindi GECs remained unchanged. Retaining the top slot with a huge margin of 334 TVM, Star Plus had a relative share of over 30 per cent this week. Not only this, the channel’s weekday primetime viewership was more than the combined total of Zee and Colors put together.

Life OK’s growth and Color’ decline brought both the channels at a kissing distance having a difference of 36 TVM.

Star Plusrecorded a gross viewership of 746 TVM this week. The relative share of Star Plus grew to 30.21% (last week 743 TVM with 29.51% relative share).

Zee TVlost maximum eyeballs this week and the channel dropped to 409 GTVM with a relative share of 16.57% (last week 445 TVM and 17.67% relative share).

Colorsslipped below 400-mark and registered a gross viewership of 396 TVM and a relative share of 16.04% (last week 423 TVM with 16.80% relative share).

Life OKstrengthened its position at No. 4 by adding 10 TVM to its gross viewership. The channel recorded a GVTM of 360 TVM and a relative share of 14.58% (last week 350 TVM and 13.90%).

Sony’sgross viewership was recorded at 291 TVM with a relative share of 11.79% (last week 297 TVM and 11.80% relative share).

SAB TVrecovered a little this week and added a few eyeballs to reach at 267 TVM. The channel’s relative share grew to 10.81% (last week 260 TVM and 10.33% relative share).

Source: Bestmediainfo.com

Show me everything from anytime

VIVO IPL on Star is bigger than ever before…ever!

The opening game of the VIVO IPL 2018 tournament broadcast across the Star Network and live streamed on Hotstar has recorded the highest ever viewership in the history of the tournament.

Hotstar and Akamai set Global Streaming Record during VIVO IPL 2018

A record for peak concurrent viewers on Hotstar was established during the match between Chennai Super Kings and Kolkata Knight Riders; CDN powered by Akamai

Star Sports Unveils The #Selectdugout For VIVO IPL 2018 To Keep Fans Ahead Of The Fame!

#SelectDugout is a curated offering tailored for the core cricket fan with in-depth analysis, augmented reality, interesting statistics presented by a panel of Select experts

1 2 3
424
Imagine more
Id: 5599