Press Release

GEC Watch: Yudh on Sony opens at 1.2 TVM

25 July 2014

Mahabharat on Star Plus sees a surge in viewership in Week 29 and the show claims No. 2 slot.

Week 29 of TAM 2014 also witnessed a high profile show ‘Yudh’ on Sony. The Amitabh Bachchan starrer fiction show launched at 1.6 TVM and averaged at 1.2 TVM over the week. Last week’s high profile show, ‘The Anupam Kher Show’ on Colors, held its viewership at 2.4 TVM in its second week.

According to TVT data sourced from TAM subscribers for Week 29 of TAM 2014 (July 13 – July 19) CS 4+, HSM markets, Star Plus led the fiction programming in weekdays with 34 per cent of market share and held 6 slots in top 10. Zee TV and SAB held 3 and 1 slots, respectively.

Colors’ ‘Comedy Nights with Kapil’ remained at the top of weekend chart followed by Jhalak Dikhhla Ja.

Weekday toppers (all data in TVM, 000000’s)

Diya Aur Baati Hum on Star Plus strengthened its leadership this week and fetched an average viewership of 10.5 TVM (last week 9.5 TVM).

Star Plus’ epic series,Mahabharat,grew to No. 2 position for the first time. The show garnered 9.4 TVM this week (last week 7.1 TVM).

Jodha Akbaron Zee TV too grew to No. 3 position with an average viewership of 9.3 TVM (last week 7.6 TVM).

Star Plus’Yeh Rishta Kya Kehlata Haislipped two positions to No. 4 this week and recorded an average viewership of 8.3 TVM (last week 8.4 TVM).

Star Plus’Saathiyaslipped two positions to No. 5 this week with an average viewership of 8 TVM (last week 7.9).

Kumkum Bhagyaon Zee TV jumped one position to No. 6 with an average viewership of 6.6 TVM this week (last week 6.3 TVM).

SAB’s Taarak Mehta ka Ooltah Chashma slipped one position to No. 7 with an average viewership of 6.5 TVM (last week 6.5 TVM).

Yeh Hai Mohabbateinon Star Plus was unmoved at No. 8 position. The show recorded an average viewership of 6.4 TVM (last week 6.2 TVM).

Veeraon Star Plus grew to No. 9 with an average viewership of 5.8 TVM (last week 5.4 TVM).

Qubool Haion Zee TV slipped to No. 10 position with an average viewership of 5.7 TVM (last week 5.7).

Weekend toppers

Comedy Night with Kapilon Colors retained its leadership in weekend programming. The show fetched an average viewership of 6.8 TVM (last week 7.6).

Colors’ celebrity dance reality showJhalak Dikhhla Jaagrew to 5.6 TVM (last week 4.2).

Sony’s crime series,CID, fetched 3.7 TVM against last week’s 4.4  TVM.

Colors’ latest weekend offering‘The Anupam Kher Show’dropped to 2.4 TVM in its second week after launching at 2.6 TVM last week.

India’s Best Cine Star Ki Khojon Zee TV dropped to 2.3 TVM in its third week (last week 2.6).

Sony’sEntertainment Ke Liye Kuchh Bhi Karegafetched an average viewership of 2.2 TVM (last week 2.).

Sony’s second crime show,Crime Patrol,garnered 1.8 TVM (last week 1.8).

Source: Bestmediainfo.com

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