Press Release

GEC Watch: Zee TV climbs to No. 2; Life OK takes 4th position

6 March 2014

Kids dance reality show ‘DID Little Masters’ has brought the fortunes back for Zee TV and, along with Zee Cine Awards, it has helped the channel take a big leap in Week 9 of TAM 2014. Zee TV has added a whopping 94 TVMs to its gross viewership and become the No. 2 Hindi GEC.

On the other hand, Life OK has bounced back to No. 4 leaving Sony and SAB behind at No. 5 and No. 6, respectively.

According to data sourced from TAM subscribers for Week 8 of TAM 2014 (February 23 – March 1) for CS 4+, HSM markets, Star Plus continued to be at the top despite losing maximum eyeballs in Week 9 followed by Zee TV at No. 2, Colors at No. 3,Life OK at No. 4, Sony at No. 5 and SAB at No. 6.

Star Plus lost maximum viewership this week but retained its leadership by a distant margin. By losing 51 TVM, the channel’s GTVM was recorded at 637 TVM with a relative share of 24.5% (last week 688 TVM).

Propelled by Zee Cine Awards and DID Little Masters, Zee TVwitnessed a surge in ratings and jumped to No. 2. The channel added 94 TVMs to reach at 548 TVM with a relative share of 21.08% (last week 454 TVM).

Colors slipped to No. 3 by losing 37 TVM. The channels gross viewership was recorded at 465 TVM. It had a relative share of 17.88% (last week 502 TVM).

Life OK witnessed a surge in its viewership and jumped two positions up to No. 4. The channel recorded a Gross TVM of 341 against last week’s 318. The relative share of the channel was 13.12% in Week 9 of TAM 2014.

Sony lost 33TVM of gross viewership this week and slipped to No. 5. The channel recorded GTVM of 306 million. It had a relative share of 11.77% relative share (last week 339 TVMs).

SAB TV too lost 23 TVMs and recorded 303 TVM with 11.65% relative share (last week 326 TVM).


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