Star Plus, Sony Pal and Zindagi witnessed decline in their viewership in Week 51 of TAM 2014.
While Zee TV was the biggest gainer in Week 51 of TAM 2014, Colors touched the 500-TVM mark again. While most Hindi general entertainment channels registered growth, Star Plus, Sony Pal and Zindagi witnessed decline in their viewership.
Epic tasted decline in its viewership for the first time since its launch. In its fourth week, the channel recorded a gross viewership of 4.53 TVM against last week’s 5.68 TVM.
According to data sourced from TAM subscribers for Week 51 of TAM 2014 (December 14 – December 20) for CS 4+, HSM markets, Star Plus retained the No. 1 position followed by Colors at No. 2 and Zee TV at No. 3. Life OK, SAB TV and Sony were at No. 4, No. 5 and No. 6, respectively.
Star Plus recorded gross viewership of 637 GTVM with a relative share of 24.41% (last week 661 GTVM and 27.04% relative share).
Colors recorded gross viewership of 500 GTVM with a relative share of 19.16% (last week 450 GTVM and 18.41% relative share).
Zee TV remained at No. 3 despite adding maximum viewership this week on the back of Zee Rishtey Awards. The channel recorded a gross viewership of 474 GTVM with 18.16% relative share (last week 398 GTVM and 16.28% relative share).
Life OK bounced back this week and crossed 300-TVM mark. The channel recorded 327 GTVM this week. The channel had a relative share of 12.53% (last week 289 TVM and 11.82% relative share).
SAB TV also witnessed growth in its viewership andrecorded gross viewership of 310 GTVM with 11.88% relative share (last week 288 GTVM and 11.78% relative share).
Sony recorded viewership of 240 GTVM with a relative share of 9.20% (last week 229 GTVM and 9.37% relative share).
Big Magic retained its viewership at 60 GTVM and a relative share of 2.30% (last week 60 GTVM and 2.45% relative share)
Zindagi recorded viewership at 32 GTVM with a relative share of 1.23% (last week 33 GTVM and 1.35% relative share).
Sony Pal dropped to 25 GTVM with a relative share of 0.96% (last week 31 GTVM and 1.27% relative share).
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)