Week 5 of TAM 2015 witnessed two changes in the pecking order of Hindi general entertainment channels. While Zee TV overtook Colors to become No. 2, Life OK returned to No. 4 surging ahead of SAB TV.
According to data sourced from TAM subscribers for Week 5 of TAM 2015 (January 25 – January 31) for CS 4+, HSM markets, Star Plus retains the leadership position despite decline in ratings. Zee TV and Colors were at No. 2 and No. 3, respectively.
Whereas Life OK returned to No. 4 position, SAB TV and Sony followed at No. 5 and No. 6, respectively.
Star Plus’ gross viewership dropped this week to 616 GTVM with a relative share of 24.43% (last week 659 GTVM).
Zee TV rose to No. 2 position this week by adding 77 TVM to its gross viewership. The channel recorded 485 GTVM with a relative share of 19.24% (last week 408 GTVM).
Colors too lost a few eyeballs and recorded 477 GTVM with a relative share of 18.92% (last week 485 GTVM).
Life OK returned to No. 4 position this week with a gross viewership of 338 GTVM and a relative share of 13.41% (last week 299 TVM).
SAB TV recorded 294 GTVM with 11.66% relative share (last week 305 GTVM).
Sony’s gross viewership grew to 263 GTVM and its relative share jumped to 10.43% (last week 238 GTVM).
Big Magic recorded 42 GTVM and a relative share of 1.67% (last week 49 GTVM).
Sony Pal continued to grow this week also. The channel recorded a gross viewership of 29 GTVM with a relative share of 1.15% (last week 26 GTVM).
Zindagi dropped further to 18 GTVM with a relative share of 0.71% (last week 21 GTVM).
Epic recorded a gross viewership of 8.1 GTVM against last week’s 7 GTVM.
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)