Press Release

Hero Indian Super League scores on digital

22 October 2014

The football league clocks highest ever online viewership for a non-cricketing event in India on

The Hero Indian Super League (ISL), which kicked off at the Salt Lake Stadium in Kolkata on October 12, made a spectacular debut on and generated great buzz on social media platforms. recorded 800,000 visits each for the first two days of the tournament, unprecedented for a non-cricket event in India.
Within 24 hours of the grand kick off, the league dominated Facebook and Twitter trends in India, as the country revelled in the birth of a footballing nation. ISL has had over two billion potential impressions worldwide across social media since the campaign launch.
Moreover, within a single day of its launch, the league has generated over 140,000 global conversations across social media platforms and currently boasts of 875,000+ fans on Facebook. ISL was the flavour of the night as hashtags like #LetsFootball, #AKTMUM and #IndianSuperLeague topped the Twitter charts on the inaugural day. The passion of Indian football fans was clearly visible as the league also became the most spoken and discussed topic on Facebook in India.
ISL is being beamed across a global audience, expanding the reach of the most exciting new football league across five continents and in 23 languages. In India, the league is being telecast live on eight channels across five languages on Star Sports 2 (English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold (Hindi), Star Utsav (Hindi), Asianet Movies (Malayalam), Jalsha Movies (Bengali) and Suvarna Plus (Kannada). It is also available on
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