Press Release

Hero ISL gets Maruti, Amul as sponsors

9 October 2014

Kolkata will see the launch of IMG-Reliance and STAR India's football tournament, Hero Indian Super League, on Sunday (October 12). Besides team owners like Bollywood actors Ranbir Kapoor, Salman Khan and Abhishek Bachchan and former cricketers Sachin Tendulkar and Sourav Ganguly, the league has attracted sponsorships from brands across categories.

Most recent, cricketers Virat Kohli and Mahendra Singh Dhoni bought into the Goa FC and Chennai FC teams, respectively. While Hero MotoCorp came as a title sponsor for three years around two months ago, sports goods, footwear and apparel brand Puma and Muthoot Capital Services have come as the official ball partner and referee's jersey back sponsor, respectively. The associate partner is Maruti Suzuki. The pouring partner is PepsiCo. Other official partners include Dr Reddy's Nise Gel and dairy and confectionery brand Amul. Sources said the league was in talks with more brands, including Apollo Tyres. Most sponsorship deals, including Hero's, have been signed for three years. The title sponsorship costs Rs 20 crore a year. An associate sponsorship Rs 8 crore a year. The official partners have paid Rs 3-5 crore for a year. The opening ceremony has been planned on the theme of India and its cultures. About 200 children and 140 dancers will take part. So will actor Priyanka Chopra. Owners, including actor Amitabh Bachchan and businessman Mukesh Ambani and wife Nita, and their families will be there.
The chief guest will be West Bengal Chief Minister Mamata Banerjee. The celebrations will start at 5.30 pm and the kick-off at 7.00 pm. The tournament will be aired on STAR India network, the official broadcaster and 33 per cent stakeholder in the promoting entity of the league, Football Sports Development, a joint venture of IMG-Reliance and STAR India. The Hero ISL will be aired in English, Hindi, Bengali, Kannada and Malayalam, a first in the country's private sport broadcasting. 
The insurance for the event this year is Rs 600 crore. This includes Rs 150 crore by the league promoters and Rs 450 crore by the teams (Rs 55-58 crore a team).
Source: Business-standard.com
Print
Show me everything from anytime
Press Release

Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Press Release

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Press Release

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

1
416 417 418
628
Imagine more
Id: 6265